We exist to keep you in the moment with our luxuriously soft snow socks, and therefore we stay up to date with the latest in ski boot technology. So, what’s the fuss about BOA ski boots? We take a look at BOA and modern bootfitting.

  Leonie Wohl had the pleasure of skiing up north this winter despite living down here in Australia. We’d be lying if we said we weren’t a little jealous of her last-minute trip when she pitched it to us, but we also wanted to hear all about it when she got back. If you also feel like a vicarious shred at a world-class lodge with a bunch of ripping women, read on!     WOMEN'S WEEK AT A BACKCOUN...

  PRF UPDATE: WATCH THE NEWLY RELEASED FILM BELOW!      Can you run forever in a few pairs of socks? Team Runner Tom Batrouney wanted to find out, so we slung him a bunch of fresh socks from our New Trail Collection, and cheered from the bushes as he literally ran laps around us at a local trail at Manly Dam in Sydney. Tom planned to run 10km laps around the Dam, for as long as he possibly co...

  A recent addition to the team, Michael Wirth is a 23yo ski mountaineer from Aspen, Colorado. Michael had an epic goal last season, and we wanted to tell you about it, but we didn't even know how to put the feat into words. Instead, we thought it should come straight from the horses (or Elk's) mouth.     The below was written by Michael. Expect plenty more to come from him.   The Beauty and C...

  The acronym G.O.A.T gets thrown around a lot in professional sports. So, perhaps adding the word ‘Mountain’ as a prefix more accurately represents what Xavier De Le Rue is to modern professional snowboarding. A 3 x Freeride World Tour champion and 4 x World Boardercross Champion, Xavier has seen, and probably ridden, it all. Xavier joins Pro Team riders Cody Townsend, Sammy Carlson and Elyse ...

  Cody Townsend is a skier of international renown. At one time most known perhaps for his “line of the year” in 2014, he’s now turned his attention to a self-produced film series “The Fifty Project”, inspired by the book, ‘The 50 Classic Ski Descents of North America.’ He’s less known, but equally defined in his mind by an, “undying love of fart jokes, abhorrence of math and curious infatuatio...

  When a runner who effectively limped across the 100km finish line says, “UTA 2021 didn't disappoint.” You know it’s a special race indeed. After a covid-19 hiatus, the Ultra-Trail Australia event finally happened last weekend and it was one for the books. Team runner Vlad Shatrov is the aforementioned limping, but stoked trail runner, and while he might not have taken first place as he would...

  Guest blog by Ambassador/Team Painter Lexi Dowdall   Like many of you, 2020 hijacked most of my big plans and goals the moment mid-March steamrolled in. I had committed to skiing each of the 15 ski resorts in Utah. I was on my 7th resort when we all retreated into lockdowns of unknown duration. My employment in the ski industry, helping to organize and facilitate nearly 100 Freeride competiti...

  Ok, time to try something different. We usually find ourselves in conversation with our community about feats in the outdoors or high in the hills, but when pro team member Lucy Bartholomew told us we could give mum something more than just socks for Mother’s Day we jumped at the idea!  Although it comes without question that socks always become the staple gift, don’t you think it’s nice to a...